SNAP SWITCH

GENERAL ELECTRIC


BACKGROUND

Shortly after the patent on a popular GE snap switch expired, two Chinese competitors started producing the same switch at half the price. GE's initial attempts to reduce the product cost resulted in a maximum of 15% cost reduction. GE's cost reduction efforts yielded only 15% savings. Two main cost issues identified: 

  • Plastic parts: Multiple mold types increased expenses.

  • Assembly: Limited space and access lowered productivity, raising costs.

WHAT WE DID

To tackle the challenge, we performed a detailed function analysis and applied the trimming technique that allowed for reducing the material and manufacturing costs significantly.

OUTCOME

45% reduction in product cost (vs. initial 15% savings)

Key improvements: 

Reduced material costs
Single mold design instead of two
Simplified assembly process

OTHER CASES


Xerox

Panasonic

Proctor and Gamble