LEADERSHIP TEAM
VICTOR FEY, TRIZ MASTER
CHIEF EXECUTIVE OFFICER
Victor is a former student and close associate of Genrikh Altshuller, the founder of TRIZ. With over 35 years of experience in TRIZ research, training, and application, Victor has over two decades of consulting experience serving Global 1000 companies. His work spans teaching, coaching, consulting, facilitating, and leading cross-functional teams to deliver critical breakthroughs in product and technology solutions. Specifically, at Hyundai-Kia Motors, his consulting efforts have led to an estimated ROI of $100 million. From 1997 to 2014, Victor served as an Adjunct Professor at Wayne State University, where he taught the first graduate-level course in TRIZ in the West. He has lectured at institutions such as MIT, Stevens Institute of Technology, Chalmers University, Technion, National Tsing Hua University, and Luiss Business School. Currently, he serves as Vice President of the International TRIZ Association Official. His publications include the books "Effective Innovation: The Development of Winning Technologies," published by ASME Press, and "Innovation on Demand: New Product Development Using TRIZ," released by Cambridge University Press and translated into Korean. He holds 15 patents.
S. LITVIN, PH.D., TRIZ MASTER
CHAIRMAN OF THE BOARD/PRESIDENT
Simon is a co-founder of GEN TRIZ and oversees the quality of its innovation services. He leads the ongoing development, testing, and implementation of GEN TRIZ's methodology and supervises the Global Knowledge Network of experts at GEN TRIZ. With experience leading innovation projects for Fortune 1000 companies like Alcoa, British American Tobacco, Chiquita, Clorox, and Covidien, Simon is a world-renowned expert in Open Innovation, Value Engineering, and TRIZ. Prior to joining GEN TRIZ, he was Executive Vice President and Chief Scientist at Pragmatic Vision International (PVI) and Vice President at Invention Machine Corporation. Simon serves on the board of the International TRIZ Association Official and chairs its TRIZ Master Certification Committee. He is also a member of the Altshuller Institute for TRIZ Studies, USA, and the European TRIZ Association (ETRIA). Simon is the author of over 20 patents, nearly 100 academic articles, and six books.
ALEX LYUBOMIRSKIY, TRIZ MASTER
CHIEF SCIENTIFIC OFFICER
Alex is a leading innovation expert and project facilitator at GEN TRIZ, specializing in the application of its methodology for systematic innovation. He has conducted hundreds of workshops for Fortune 1000 clients, including General Electric, Intel, Procter & Gamble, Siemens, and Wrigley. Alex has made significant contributions to the development of GEN TRIZ's tools, such as Evolutionary Trends, S-Curve Analysis, and Innovation Planning. He serves on the International TRIZ Association Official’s TRIZ Master Certification Committee and has authored a book, 16 patents, and numerous academic articles. Alex was certified as a TRIZ Master by Genrikh Altshuller, the founder of TRIZ.
OLEG YU. ABRAMOV, PH.D., TRIZ MASTER
CHIEF TECHNOLOGY OFFICER
Oleg manages innovation project teams and has collaborated with world-class companies such as Intel, Honda, Owens Illinois, Hilti, and Xerox on approximately 200 innovation projects. He has been instrumental in the development of GEN TRIZ's systematic innovation methodology. Oleg is the Academic Secretary of the International TRIZ Association Official’s TRIZ Master Certification Committee. He has published 50 papers, authored two books, and holds 48 patents.