Leadership team
Simon S. Litvin, Ph.D., TRIZ Master
CHAIRMAN OF THE BOARD/PRESIDENT
Dr. Litvin is one of the founders of GEN TRIZ and is responsible for the quality of its innovation services. He drives the ongoing development, testing and implementation of GEN TRIZ's methodology, and supervises GEN TRIZ's Global Knowledge Network of experts. Dr. Litvin has led dozens of innovation projects for Fortune 1000 companies worldwide including Alcoa, British American Tobacco, Chiquita, Clorox and Covidien. He is also the CEO of Algorithm, GEN TRIZ's technical innovation center in St. Petersburg, Russia.
Prior to joining GEN TRIZ, Dr. Litvin served as Executive Vice President and Chief Scientist of Pragmatic Vision International (PVI). At PVI, he developed more than 100 breakthrough technologies for the company's delivery system in Russia and Israel. Before PVI, he served as Vice President at Invention Machine Corporation where he led numerous international consulting projects for Fortune 500 companies such as P&G, Motorola and Intel.
Dr. Litvin is one of the world's foremost experts on Open Innovation, Value Engineering, and TRIZ. He has more than 35 years of experience developing, teaching, and implementing innovation methods.
He is Vice President, R&D of International TRIZ Association and Chairman of TRIZ Master Certification Board. He is also a member of the Altshuller Institute for TRIZ Studies, USA and European TRIZ Association (ETRIA).
Dr. Litvin is the author of over 20 patents, nearly 100 scientific and academic articles, and six books.
Dr. Litvin earned a TRIZ Master diploma from the International TRIZ Association.
Victor Fey, TRIZ Master
CHIEF EXECUTIVE OFFICER
Victor Fey, TRIZ Master and a close associate of Genrikh Altshuller, the founder of TRIZ. Victor Fey has over 35 years’ experience in TRIZ research, training, and application. Victor has collected more than two decades of consulting experience serving the Global 1000. His work has ranged the gamut from teaching, coaching, and consulting to facilitating and leading cross-functional teams in delivering critical breakthrough product and technology solutions. Only at Hyundai-Kia Motors, his consulting effort resulted in obtaining over 100 patents with an estimated ROI of $100 million.
From 1997 through 2014, he was an Adjunct Professor at Wayne State University, where he taught the first graduate-level course in TRIZ in the West. He has lectured on the subject at MIT, Stevens Institute of Technology, Chalmers University, Technion, National Tsing Hua University, Luiss Business School, and others. He chairs the Education Committee of the Altshuller Institute for TRIZ Studies, as well as the International TRIZ Association’s R&D Council. His books include Effective Innovation: The Development of Winning Technologies, published by ASME Press and Innovation on Demand: New Product Development Using TRIZ, released by Cambridge University Press (translated to Korean).
Alex Lyubomirskiy, TRIZ Master
CHIEF SCIENTIFIC OFFICER
Mr. Lyubomirskiy is a leading GEN TRIZ innovation expert and project facilitator in the application of GEN TRIZ's proprietary methodology. Mr. Lyubomirskiy has conducted hundreds of GEN TRIZ methodology workshops for Fortune 1000 clients including General Electric, Intel, Procter & Gamble, Siemens and Wrigley. He has also made important contributions to the development of GEN TRIZ's methodology tools, including Evolutionary Trends, S-Curve Analysis and Innovation Planning.
Mr. Lyubomirskiy is a member of the Expert Council of the International TRIZ Association (MATRIZ), the R&D Council of MATRIZ, the TRIZ Journal Editorial Board, and the Altshuller's Institute.
Mr. Lyubomirskiy is the author of one book and over 15 patents and numerous academic articles.
Mr. Lyubomirskiy is a certified TRIZ Master. He was presented this certification by the founder of TRIZ, Genrich Altshuller.
Oleg Yu. Abramov, Ph.D., TRIZ Master
Senior Principal
Dr. Abramov manages innovation project teams and has worked with dozens of world-class companies including Intel, Honda, Owens Illinois, Hilti and Xerox. Dr. Abramov has been instrumental to the development of GEN TRIZ's proprietary methodology and has authored several published articles on its tools and applications.
Dr. Abramov is the author of 27 patents. He is a certified TRIZ Master.