OUR APPROACH
The core of our approach to innovation is a robust TRIZ-based methodology for systematic innovation (GEN TRIZ). For over three decades, our specialists have continually updated and improved this methodology, tailoring it to the ever-changing market needs. This methodology comprises a suite of analytical tools and strategies for concept development.
GEN TRIZ IS A SYSTEM OF ANALYTICAL METHODS FOR THE RAPID DEVELOPMENT OF COMPROMISE-FREE TECHNOLOGIES, PRODUCTS, AND SERVICES.
GEN TRIZ empowers product and technology teams to systematically and efficiently tackle complex innovation challenges, often leading to unexpected solutions and significant business impact. Furthermore, it helps identify high-potential directions for innovation based on universal trends of evolution, which have direct implications for product and technology roadmapping.
GEN TRIZ has its roots in TRIZ, a scientifically backed and empirically derived method for addressing innovation challenges. The core principles of TRIZ have been woven by our team of scientists and engineers into our innovation methodology, which is consistently fine-tuned to adapt to the evolving marketplace.
KEY PRINCIPLES
MAIN PARAMETERS OF VALUE
We define innovation as a significant improvement of at least one Main Parameter of Value (MPV) – the factor that influences customer purchasing decisions. GEN TRIZ stands out in its ability to identify MPVs and transform them into technical parameters that become the center of innovation initiatives. Keeping this alignment with MPVs ensures that technical innovation programs will generate economic value.
EXAMINING THE EVOLUTION OF PRODUCTS AND TECHNOLOGY
Our perspective is that the progression of products and technologies follows objective and predictable evolutionary trends. Assessing where a product or technology stands on its evolution curve (S-curve) is essential to deciding the kind of innovation that will be most fruitful. Additionally, predicting how products and technologies might develop allows us to steer innovation in a future-oriented direction.
FOCUS ON FUNCTIONS
Our methodology's foundation lies in a functional approach. We model a product or process based on its functionality, and then create a superior functional architecture. This distinctive functional perspective uncovers crucial insights that drive innovative solutions. Furthermore, our functional problem-definition approach offers a roadmap to tap into knowledge fields outside the client's expertise.
ADDRESS KEY PROBLEMS
A cornerstone of our methodology is identifying the correct problem that needs solving, which isn't always the problem initially stated.
ADAPT EXISTING SOLUTIONS, DON’T NECESSARILY INVENT NEW ONES
Through our functional approach, we guide Function-Oriented Search, a structured method for discovering technologies in industries or scientific fields seemingly unrelated but which share functional challenges. With this approach, GEN TRIZ shifts the client's task from inventing to adapting.